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Why innovation is key in residential real estate and how investors can benefit

  • Writer: Konfidis Team
    Konfidis Team
  • May 11, 2022
  • 2 min read


Join us in another episode of Konfidis' Investor Mindset with John and Key's Co-founder and CEO Rob Richards. In this episode, we will cover why innovation is needed in residential real estate and how investors can profit from better real estate investment decisions plus deep dive into the following topics:


In this episode we cover:

  • How Rob got started in the real estate industry

  • The evolving market and investor dynamics, along with the challenging environment for aspiring home buyers that will negatively impact the communities we live in

  • The case for innovative new models

  • How Key is helping address the need with the world’s first all-digital, on-demand co-ownership platform

  • Aspiring homeowner's feedback on Key's ownership program

  • How investors can benefit while also helping to shape stronger communities

View all Investor Mindset show episodes here.


About Rob Richards:


Rob is a high-tech operations veteran with over 25 years of senior management experience in IT, telecom, aerospace, and enterprise software-as-a-service (SaaS). As Chief Operating Officer of one of the first SaaS companies, Rob helped pioneer the software subscription model and managed the company through its NASDAQ IPO. Since then, he has acted as an early advisor and interim CEO for several start-ups, managing private placements and growth activity.


Rob is co-founder and General Partner at Plaza Ventures, an early-growth stage VC with a portfolio spanning proptech, intelligent transportation, IoT, marketplaces, ad tech, and enterprise SaaS. Rob sits on the boards of several companies and is passionate about the impact of technology on economic and social advancement.


While operating Plaza Ventures within Plazacorp, Rob developed the vision for Key: applying digital innovation to the condo ownership journey in order to get millions of millennials stuck renting for much of their adult lives onto the property ladder sooner, building wealth while being able to live in the city. Rob is a high-tech operations veteran with over 25 years of senior management experience in IT, telecom, aerospace, and enterprise software-as-a-service (SaaS). As Chief Operating Officer of one of the first SaaS companies, Rob helped pioneer the software subscription model and managed the company through its NASDAQ IPO. Since then, he has acted as an early advisor and interim CEO for several start-ups, managing private placements and growth activity. Rob is co-founder and General Partner at Plaza Ventures, an early-growth stage VC with a portfolio spanning proptech, intelligent transportation, IoT, marketplaces, ad tech, and enterprise SaaS. Rob sits on the boards of several companies and is passionate about the impact of technology on economic and social advancement. While operating Plaza Ventures within Plazacorp, Rob developed the vision for Key: applying digital innovation to the condo ownership journey in order to get millions of millennials stuck renting for much of their adult lives onto the property ladder sooner, building wealth while being able to live in the city.

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